3 products: LED lighting products at this stage is relatively small, is not enough to hold up, don’t have much choice when consumer is bought, this is also a lot of the LED brand has not the main cause of franchised store. Based on this situation, No.1 lighting recently launched new 5W Dimmable LED candelabra light bulbs for North America market and 5W Dimmable LED Candle bulb for European market, hoping to give more LED products choices to consumers.
4, the product price is generally on the high side: this is the LED channel investment of bottlenecks, subject to the limit of the high prices, has caused many consumers to “away” LED lamps and lanterns, so enterprises should lower the threshold, to fit consumers can accept the price.
5, service system has not yet been formed: once the channel formation, means that the leds from production to sale all links to be smooth, but the LED industry, professional talent, professional sales personnel and maintenance personnel are lack, the lack of many dealers at the same time considering the regional operations of various uncertain factors, and carry out investment layout was slow.
6 lowest, the quality of the products is different: the depressed market results in the increasingly fierce competition at the same time, some irregularities are also beginning to look up, some is not responsible for enterprise through the inferior products to attract consumers “bait”, advantage of the characteristics of consumers do not have professional knowledge, low quality LED products flooding the market, the adverse impact of the user and negative word of mouth publicity.
In addition to the above reason, social environment influence on LED business is obvious to all. Has enormous influence on the real estate regulation and control of related industry, including lighting lighting market, resulting in a loss of operator profit space, the lamp is acted the role of the market will show cold and cheerless state since last year, the direct impact to the LED lighting market.