3, through various channels to expand sales network, now LED channels of enterprises in engineering is given priority to, but must go stores circulation channels in the future, just like before colleagues to Japan when see, LED products in supermarkets, shops are everywhere. Stores channel construction enterprises should pay special attention to, can not only in home improvement stores, can also be in home appliance, business channels, expand market share, speed up product propaganda, popularization and promotion. Channel construction of the most successful in the field of traditional lighting is leishi lighting and opple, they also do LED lighting is also in transition, leishi node number has reached 18000, opple, with 10000 stores or its franchisees, the two Chinese good lighting companies with turnover of interpretation of what constitutes a ‘channel is king’.
4, develop e-commerce channels, e-commerce is a new channel for LED lighting products model, and according to the national semiconductor lighting project research and development and industry alliance, according to survey data through e-commerce sales of products is gradually rising trend, enterprises can use this platform to develop new sales channels, and occupy more market share.
In last month, No.1 lighting sold over 30,000 pcs 5W LED light bulbs and 20,000 pcs 5W LED Candle bulb on some B2B platform, this B2B is our new E-commerce platform and give us a very good feedback after using only 3 months.
5, contact channels, and quality improvement, along with lighting designers, light environment health and integration attaches great importance to by many owners and architects, as can be seen from the lighting fair, stylist is a bridge, endows the building life and soul of enterprise for this part of the group to intensify attention, through the ‘bridge’ to influence and persuade customers to realize brand expanding. Designer team can expand to more domestic outfit design, decoration companies, and other fields. Jinbei silver cup as consumer word of mouth, the gold silver as consumers praise, at the end of the day, the enterprise product quality, the products of the nearby value, artistic, intelligent integral solution is the final key to product marketing, on the basis of channel construction, constantly pay attention to and meet customer demand, provide the corresponding solutions is the fulcrum to win consumers.