Item breakthrough is not peculiar to the era of LED lighting, as early as in the traditional lighting era, many enterprise it is through this way to lay its status and influence in the lighting industry.
Gree for item enterprises this year into “billions of club” is definitely an encouraging message, which contains the meaning behind it is same – item enterprise can become bigger and stronger. Previously, midea and haier already in the home appliance industry, scale super billions, in contrast, gree just mainly focus on the air conditioning, is the domestic first to rely on a single product category is realization of the billions of revenue home appliance brand.
In the era of traditional lighting, op is a depending on the item model of counter attack. Even now op in areas such as home, light source, commercial(such as LED light bulbs, LED candelabra bulbs, 360degree led bulbs), electrical and other fields, but the industry has been dubbed “dome light king”.
In melee op was set up, the beginning of the industry has been opened, Wang Yaohai, Ma Xiuhui clearly know, relying on its own strength to all it is difficult to break. So they seize the dome light as a main direction accurately. Facts have proved that they are successful. Through the centralized superior resources, research and development design focused on the dome light in the field of op, quickly open the market and lay its competitiveness in the field. Then, op to absorb dome light as the core, product line extensions to household lighting, established the leading position in the field of household lighting.
If op like other companies, are stretched the line, maybe it’s fate will be changed. Analysis op the differential breakthrough route, you can see the op the competence to the maximum, which is formed by the dome light to absorb dome light is its core products, and through the formation of the influence brand counter attack.