Because of the oneness of products, combined with the immature development of LED lighting sources, product marketing has also become the item of enterprise must study the problem. Can be found in the interview, most of these enterprises is through the wholesale and logistics and exhibition shelves form to marketing. “In addition to the traditional channels, we have also developed the online sales, currently has offices in day cat, jingdong mall brand flagship store.” Zhong Tiankai said, business channel is the most direct sales channel LED the desk lamp that shield an eye.
“Item” is just the transition
In investigation interview, the reporter found that few people willingly confined to a particular item, actually want to launch a full range of LED lighting products, after all, a single product in the market space is limited.
“Now do LED the desk lamp that shield an eye, later must be broadly into the LED lighting.” Zhong Tiankai admits, this is a single product enterprise development trend. With Zhong Tiankai business owners have many, many, had the same idea Shi Yinghui also looking for the next product comes in, “choose the specification of the product is very important for a startup companies soon”.
Popular in financial investment in a proverb – don’t put all your eggs in one basket, it warned us to disperse investment to avoid possible risk in the future. This means that the product can effectively spread risk diversification, product single risk is big.
So we see that the item breakthrough of enterprise is merely a transition, just like many good product like LED Candelabra bulbs, 360 degree LED bulb and LED light bulbs.
Early adopt focus strategy in a certain item for leadership, to rely on the advantages formed by the item to the product line extension, so as to promote the development of the brand. For many LED lighting in terms of small and medium-sized enterprises, the development direction of it is their dream, but can really follow this direction? It remains to be the test of time.