It is worth noting that although LED lighting to the advantage of energy conservation and environmental protection in the field of commercial and public lighting fast adoption, but low permeability in the field of home lighting. Store in Mr Demonstrated recently at the seminar on Chinese consumers’ cognitive degree of lighting research results. The study initiated by LEDinside, from AVANTI to many sands web questionnaires, 3000 Internet users, the purpose is to know the LED lamps and lanterns of the average Chinese consumer cognition, buying habits, purchase way, brand recognition and other key elements influence the buying behavior of lamps and lanterns. Survey, 3000 accessed objects can clearly cognitive 63% energy-saving lamps, incandescent light bulbs, can clear cognition of 53%, while only 25% can clear cognition of LED light bulbs. Thus, the popularization of LED bulbs such as Dimmable led candle bulbs and LED candelabra bulbs strategy is a long way to go, how to effectively improve consumer awareness of LED lighting is the key to open this big market.
In terms of purchase way, lamps and lanterns city/lighting city or hardware stores is a major purchase pipe bulb; In addition to product quality, cost-effective, the price is affordable is also an important factor when consumers to buy light bulbs. Therefore, LEDinside reminded merchants, LED lighting design is more close to the consumer demand, high color, use function diversified, cost-effective products are more susceptible to consumers.
The global LED industry chain future outlook:
Finally, Mr. Stored in the global LED industry chain was forecasted as follows: store also remind Mr, the backlight industry, over-investment LED excess capacity can also be turned to light. And in the future, improve lighting in LED lighting, life extension lead to potential demand decreases, then the LED will not be lucky to have a huge market to absorb the surplus capacity. It is worth vigilance.
1. LED backlight demand growth slowed sharply, to cast a variable in the second half of the lighting market.
2. LED lighting product and permeability will continue to grow.
