In 2013, China LED lighting industry overall price rise and fall, to LED lighting companies and consumers have brought some troubles and the emergence of market rules.
Leds are now the price is more and more low, the quality is worse and worse, do the LED business the value of my own didn’t agree with it at all. He believes that only the value of enterprise and the consumer identity LED, nature also can accept the price, can not blindly rely on low prices to win the market.
However, there are many ways to cope with the industry rules LED enterprises should combine their own actual situation to develop strategy, price strategy for enterprise comprehensive strength of technology, capital and scale are put forward higher request, instead of blindly following may make yourself suffer losses, so the price war is not the only way of LED enterprises.
Through the low price for the market, should be a means of market competition, not the ultimate goal. LED enterprises should not only by improving the production technology, improve production efficiency to reduce cost profit, should increase the technology content, improve product value, the product competition from price to shift the battlefield, in order to obtain more comprehensive and long-term development, in the fierce competition in a good position; The core of the enterprise strategy must be return to shape the brand value, firmly grasp the quality of the bottom line, in the long-term competition, seek the ascension path, management and quality products in the domestic and international market. Take the market by low price, has descended into chaos and therefore competition in industry, the threat to the survival of enterprises.