All say the LED is relatively high technology content industry, but the biggest problem facing the most LED enterprises is how to build channels, through sales channels.
This year, according to the ancient town of lamps and lanterns logistics enterprises send the lamps and lanterns of network channels year-on-year growth rate higher than entity shop. Nearly two years, the high rent for a lot of lamps and lanterns industry struggling terminal retailers, more people turned to the electric business platform. Lighting industry will usher in “golden nine silver ten” busy season, and a year can order peak, small make up to taobao index (data sources including taobao and the total number of days the cat) according to the two platforms and ali index to research the Chinese consumer LED data, are also available for you to understand hotspot, taobao search queries to clinch a deal, positioning consumer crowd, the market segment, perhaps this year 1 ~ 8 month electricity index can provide a reference for you.
Taobao index
In taobao index LED the market segmentation for the LED single lamp, absorb dome light, wrist watch, shoot the light, car lamp, reading lamp and so on 26, LED single lamp category distribution proportion is the largest, was 32.03%, and the second to absorb dome light, accounted for 14.6%, among them, LED single lamp for nearly a month’s best-selling brands include bright beauty, hui zhuo Yun, two of the best selling LED lights, such as E273WLED bulbs sold in 5 yuan, the price is low. Fourth philips brand 3 wled bulbs were priced at $29, worse than a lot.
Keyword LED in the index of taobao, taobao search trend this year can be obtained briefing: “LED” 30 days of search index data flat, compared with the same period last year 14.8%. The rectified to search for the LED consumers are mainly concentrated in Hong Kong, guangdong, fujian and other provinces, regions, crowd of guangdong province is in the first place, to 25.08%, the second account for only 7.13% of jiangsu province, consumption level is mainly located in the middle (56.2%).