Myth: as long as there is traffic, there will be a sales flow is the basis of electricity, but is not a rise in sales is good, traffic volume of traffic quality.
Want to get quality traffic, you need to the flow of different channels to fine management, and conversion rates for different traffic strategies target, using different marketing methods, such as rebate class website alliance to flow with the promotional information to purchase; By a search engine or the navigation website to flow with a precise search content, association recommended, rich content category center to promote its transformation.
LED entrepreneurs in pioneering electric business mode, to filter out low quality, no contribution to profits and value flow, such as only receive gifts, or buy only deep discounts, lest wasting server resources, logistics and customer service, emphatically grasp those “not hesitate under in the goods order” of traffic, it’s better in the search, detail, category, etc.
Erroneous zone 2: well done offline retailers online I can do it, immediately available offline retail goods may experience, through the scene stimulation for temporary impulse; Online retail has a lot of customer information accurate marketing, word of mouth marketing spread speed and breadth, and not limited by geographical, time and shelf space, etc.
Therefore, the LED entrepreneurs in both ways of marketing level must be treated differently. LED products in the electricity business is more of a retail, for that matter, offline retail most depend on the brand effect, posters and plane advertising, use the shop place environment and sales staff to stimulate buying. Online electricity needs through SEO/SEM, EDM, WangMeng, portal advertising, SNS cooperation to obtain the flow; At the same time, can use a large number of customers to search, collect data and information, purchase, associated goods, precision marketing, to provide users with accurate recommendations. At present, the LED enterprises to more choice is taobao day cats comprehensive electric business platform.