Beijing time on September 6, a Chinese ink and wash with announcements of the artistic conception of the “Chinese dream”, and on New York’s times square giant LED screen.
This is after 2011 China national promotion, New York’s times square LED the second play promotion in China. But unlike last time, announcements of the “Chinese dream” is not a government behavior, but independent on a private enterprise.
According to reporter understanding, the video on the subject is jun hao, central park plaza. It is located in Beijing’s chaoyang park across the south gate of a landmark building, the designers for the Chinese young architects yansong, ma for Toronto city landmark Monroe tower design, and a number of international architectural awards. His status and prestige in the international architecture, lang lang is similar to that of a music.
The building is shaped like a yamagata, and are shaded by the lake, chaoyang park design concept known as China’s urban landscape, with a strong color of Chinese architecture concept is put forward by building great master liang sicheng in the 1950 s.
For a building in Beijing why advertise in times square in New York, said there are close to advertisers, and because of this project is mainly to commercial property, and most of the developers self-controlled, so the delivery is not mainly for marketing reasons. This image advertising aims to show that a position in China, China has its own building dreams.
Beijing city landmarks, overseas media have said almost all are foreign famous architect design, including the bird’s nest, China central television, the national grand theater, terminal 3, and so on, some controversial design, media reports said China has become the international architectural master experimental field. “It on the one hand reflects the rapidly in line with international standards on architecture design in China, but on the other hand also reflects a kind of confidence.” Developers who officials said, “but in recent years, some important landmarks in Beijing, began to adopt new designers.” In addition to the central park plaza, including the tallest building in Beijing, China, the building is designed by the young architect Wu Chen.
In recent years, more and more Chinese companies advertising on New York’s times square LED, and besides a few multinational companies, most of the enterprise product marketing of the purpose of advertising is not directly. Such as Shanghai, Qingdao, suzhou city image advertising, and wuliangye, gree electric appliances and other enterprise’s brand image advertising, log in with the banter in that advertising circle leds have been to New York’s times square “screen in China”.