This year the situation for the LED industry, many large companies to expand capacity, new energy-saving products to meet market demand, even playing the “price war”. Released after samsung, sharp, respectively, for less than 15 and $10 for LED bulbs, osram also announced the following 10 euro products, hope to occupy more market share around the world. International lighting giants still such, conditions of domestic small and medium-sized LED enterprise. The reporter understands, zhongshan some ball bubble lamp can even below 1 yuan per watt, technically, the price is almost impossible. It is conceivable that such a low price, at the expense of the premise that the quality of the product and service life.
For a long time, the LED lighting market competition is very serious, many small and medium-sized enterprises in order to survive, suffer from the price war, is unable to extricate themselves. Through low rob city, only as a short-term, temporary means of competition, in the long term, enterprises must improve production technology and increase the inner product technology content. The core of the enterprise strategy should be to shape the brand, only in this way can a place in the market for a long time.
First, get the market positioning is the key. For leds, small and medium enterprises, blindly follow suit to enter the market is not desirable, must fully understand the market and industry characteristics, to make products with comparative advantages, can avoid the homogeneity competition finally.
Second, don’t blind investment, reduce risk. Small and medium-sized enterprises of financial and material resources, human resources are very limited, such as how to optimize the allocation of resources, will use the most useful, is science. Compared with large enterprises, small and medium-sized enterprises should see their own the most core and dominant part, trying to be all things to do, try to foster strengths and circumvent weaknesses.
Finally, try to get out of the differentiation and specialization. Especially should pay attention to “differentiation”, because the LED market is very broad, big enterprises cannot take all the market, it is impossible to satisfy all requirements. Some segment of the market has yet to be developed, this gives a lot of small and medium-sized enterprise survival and development opportunities. How to form in a particular field features, see gaps in the fierce market competition, and seek their own development in it a niche, become particularly important.
All in all, understand the law of the demand of the market is a constant. For the LED, small and medium enterprises, from imitation to innovation, will become the necessary way to achieve transformation.