When the traditional lighting enterprises make transition to the LED lighting, their biggest advantages lie in brands influence and perfect distribution channels. For example, NVC Lighting owns 36 operation centers, and over 3000 franchised stores, while the distribution channels of OPPLE Lighting covers the villages and counties. However, it is hard to upgrade these distribution channels.
In the current stage, traditional lighting enterprises are making every effort to mainly protect their distribution channels, original construction of their products, capitals and so on.
For many traditional lighting enterprises, LED lighting is just a ‘Chicken rib’. Because the situation for current LED lighting market is in a mess with issues like equal quality products, and low price competition everywhere. Most enterprisers are still in loss, while traditional lighting products sell well.
But with current popularity speed of LED lighting, there is no much room for traditional lighting to survive. Now it is time for their last feast. Therefore, many traditional lighting enterprises stopped their research, investment and only arrange production to orders.
As a summary, these traditional enterprises can keep their market shares and some room for development in the short term, but it is not the way out in the long run. It is better to take proactive actions instead of passively waiting