Currently, with the rapid development of LED lighting industry, manufacturers focus has gradually shifted from production to marketing and sales, and pay more attention to “according to the demand of the market” to launch products with its own feature.
“Market demand”, sounds like some empty, then make a specific example: if you as an ordinary consumer to stores to buy lighting products, in a 130 lm/W, can use 40000 hours, sells for $15 leds, and a 60 lm/W, can be used, sells for $3, 3000 hours of fluorescent lamp, which one would you choose?
To this, the new century photoelectric co., LTD. R&d vp Li Yunli said: will choose the latter. He thinks, the enterprise is facing the customer, for the real consumers, LED products can be walked into stores is the key to the price, rather than depending on the manufacturer is using which kind of technology.
“But at this moment if the LED performance down to 100 lm/W, the life expectancy of 15000 hours, but the price is $3, it is very competitive.” At some point, the LED can’t compare themselves “always”, or “always” compared to the leds yesterday, in the more higher or longer around themselves into the puzzle of “price”, but to pay attention to how consumers willing to buy, at the same time let the taut nerve on the cost of the enterprise can breathe a sigh of relief.
Especially at present, with the upstream chip prices sharply lower and escalating downstream “price war”, the profit space of the LED devices and applications have been greatly compression, but even the price war, also has a limit, Li Yunli said, if we make low price low again, just let the price down, but won’t solve all the problems, because someone will also lower than yours.
“At present, everything should be focus on the needs of consumers, if we just think about all day long chips, encapsulation, thinking about how to reduce the price, these are really limited, we really want to do is to from the perspective of system, through the design to lower the cost of the whole system, more in line with customer requirements.”
, nanjing science and technology co., LTD., chairman of Henderson Zhou Ming also issued a similar views, he said, Henderson is introduce some economical products, characteristic is in terms of performance (such as flux, reliability) the corresponding indicators of customer attention and requirements to do pass, let customer satisfaction, on the basis of guarantee the quality at the same time reduce costs as much as possible, such as life doesn’t have to do 40000 hours, household products, 15000 hours is enough, also from a cost point of view, compared to 15000 hours and 25000 hours or 25000 hours is very different.