In this environment of our existence, almost have been wrapped by pollution: water pollution, soil pollution, heavy metal pollution, pollution… All all pollution, pollution was criticized by people, but only of the light beam, following our long-term ignored by us, or turn a blind eye. Little imagine, a casual human oversight, the environment is that we rely on the same hard to bear.
In fact, as early as in 2004, the French lighting designer of the Eiffel Tower, the Louvre – Alan sure there is a warning: the lights of the big cities like Shanghai really let a person feel the rapid, progresses day by day, but follow one’s inclinations set of outdoor lighting advertising the streetscape, destroyed the harmony of urban landscape at the same time, also produced a serious “light pollution”. This was not a bit alarmist. As you all know, the more prosperous cities, advertising light box lighting the more ubiquitous, it seems like there’s the reputation of “pearl”, Hong Kong, also need coloured “advertising signs” in the middle of the night show her charm. This is what we often say “behind the prosperity, the criticism of”.
The lights, let the life bright
Human society advances, the demand for lighting and therefore continues to grow. In the field of lighting application market, mainly divided into life and daily lighting and light box (display) lighting of two parts. Among them, by the rapid development of the third industry, represented by light box lighting advertising lighting industry is quite rapid development momentum. As outdoor advertising industry the fastest growth driving force, in America, for example, as early as in 2007, the United States light box (display) lighting advertising “performance” has amounted to $13 billion, accounting for 8.3% of all advertising spending in the United States.