The four, LED lighting enterprise “integrated marketing” is the trend
Marriage electricity, LED lighting enterprises realize online purchase, investment promotion, brand promotion, and distribution channel development way of coexistence of a variety of ways, such as e-commerce, apparently, has opened up a new field. The personage inside course of study thinks, the future of e-commerce with traditional channels could rival, which is the direction of development. But the role of electricity has been exaggerated? Some LED lighting enterprise leaders said, “this two years the role of electronic commerce was too much enlarged
Companies to test the waters
Jingdong to shun lighting on expanding channels of electricity
Jointly organized by jingdong and shun lighting, China lighting electric appliance association, China lighting association, national semiconductor lighting project research and development and industry alliance assisted “energy-saving light Chinese families plan” to participate in a press conference held in Beijing.
“Energy saving light Chinese families plan” is designed to focus on and support China’s energy conservation and environmental protection cause, promote optimization technology, to reduce the cost of upstream and downstream manufacturers, popularizing the LED energy-saving lighting products to the public. Conference, vice director of China lighting association and secretary-general Chen Yansheng, China lighting association director Xu Huai, national semiconductor lighting project research and development and industry association deputy secretary-general Yang Lanfang combined with this year’s latest “semiconductor lighting energy-saving industry planning”, put forward the LED popularization era has moved closer, and made a highly about the activity.
LED popular GE lighting into e-commerce
GE lighting recently announced formally entered the Chinese market, the electronic commerce field in aims to develop a deeper into the consumer market new sales channels. Late last year new GE lighting Huang Guyu, President and chief executive, said the Asia Pacific region will continue to provide energy efficient lighting solution, to carry on the business model transformation, further deepen the illumination change.
In August 2012, GE lighting in jingdong mall, main in the high-end products, a full range of LED products. Mid to late November, GE lighting in one store special launched a series of efficient environmental protection energy-saving lamps and LED lights. Cat mall was established in January 2013 days ge flagship store. The log in the strong sales network platform is designed to develop a deeper into the consumer market new sales channels, for the mass consumers, and a series of energy-saving lamps, fluorescent lamps and LED lights for household lighting energy saving products.