LED lighting affect the industry, not just the external changes, such as products, technologies, channel mode, but also to the enterprise unceasingly enterprising. In the era of traditional lighting, each niche has formed a complete brand gradient, and in the field of LED lighting, no traditional monopoly companies such as philips, osram lighting era, market concentration is very low, is not the true sense LED lighting brand, market pattern. Combined with the national policy, making the LED lighting industry competition is fierce, and heats up. As the LED lighting of small and medium-sized enterprises, how to in the funds, brand, technology, lack of resources, get better development? This become a problem many enterprises must face.
Under pressure to attack
National development and reform commission, ministry of science and technology, ministry of industry and information technology, ministry of finance, housing urban and rural development, the general administration of quality supervision, inspection and quarantine jointly issued the “semiconductor lighting energy saving industry planning” (hereinafter referred to as planning).
“The plan” pointed out that to gradually increase the intensity of fiscal subsidies LED lighting products promotion, focus in the field of commercial lighting, industrial lighting demonstration application and popularization of LED lighting products, timely put the LED light bulbs and LED Candelabra bulbs amount of bedding face is wide, the mature technology of LED lighting products into the scope of subsidies.
Policy, means that a good LED lighting enterprise? The reality is not the case. Through all the winning subsidies enterprises can be seen that the “benefits” were focused on the industry large enterprises, small and medium-sized enterprises (smes) are falling. LED lighting, completely in the course of market competition, small and medium-sized enterprises want to seek full development must rely on our own efforts. Especially in the commercial lighting market, some very special products like 360 degree led bulbs was issued by small enterprises and received a very good feedback in the market.
“Item” move markets
According to reporters, now the LED lighting industry, agglomeration of enterprise can be roughly divided into five categories.