Dealers have misgivings, factory inventory pressure
LED lighting as the third generation, the development of the time is not long, the market is not optimistic. With the previous LED technology is not mature, the high prices have a direct relationship is deeply rooted in the hearts of the people and the traditional lighting, LED is vague in the idea of ordinary consumers, need a process to accept it.
Dealer wobbling of LED, LED also affects the marketing process. A few years ago LED high price to consumers, dealers can’t easily. Last year LED the market demand presents the explosive growth, the enterprise in order to plunder channel resources, carried out a brutal price war, LED products price one day the same, and frequent exposed “quality gate” incident, makes them to LED cautious, dare not to do too much inventory. Dealers don’t do inventory, makes the pressure in the promotion. Compared with leds, dealers of traditional lighting products, but dare to do inventory, and inventory is bigger, because traditional lighting is dominated market consumption.
Dealers don’t do inventory, enterprise is the only thing to do, for a growing enterprise, the pressure of the inventory will become the main factors which restrict the development of the enterprise.
For an enterprise branding, large production capacity, strong strength of resources integration, and the production of high value-added products, can effectively absorb price fluctuations.
According to dealers, phoenix legend light LED products price over the past year there has been no too big changes.