Industry point of view: the quality or gimmicks
In quest of the Cree the mystery behind the warranty for ten years, our newspaper news team career that pledge, had an interview with some entrepreneurs and marketing director and found that the entrepreneur is generally accepted that Cree do this is to the quality of self-confidence, and the marketing director is generally believed that it was just a marketing gimmick, both sides view difference is very large.
Pro: confidence in the quality of empathy
Interview, many respondents said warranty decade isn’t surprising, and charting introduces to the reporter Cree LED lighting products, the advantages of the white light of the unique materials technology, advanced technology, owns more than 1300 American patents, more than 2900 international patents, 389 patents of China. They think the career ahead of his technology, constantly breakthroughs, in brightness, photosynthetic efficiency, thermal performance, reliability, service life, both in the global industry leading, commitment to quality assurance can only when you know a few years.
The entrepreneur thinks, Cree on technical innovation and new product launch speed was amazing. As a leading company in the field of the upstream chip and device, sharp on the core technology has been leading the industry development direction. Cree is a company with technology innovation as the core, from our company since its establishment, in 26 years, Cree is introduced for the field of high performance, high quality and cost-effective products, in the field of lighting and display LED products have strong market competitiveness. Substrate, chips, phosphor, encapsulation of four integrated technology advantage to Cree always maintain and refresh the industry performance record, but also help the Cree maintains its position as the industry leader in the field of LED display.