With the progress of technology, LED lighting products are gradually entered the mainstream lighting area, gaining momentum in the market demand is also entered a critical period. At the same time, the market prospect of huge stimulus in many enterprises at home and abroad to preempt the lighting market, competition is increasingly fierce. “Channel is king, brave ahead,” LED lighting customer docking depends on channel, distributors of LED lighting products acceptance is the precondition of industry growth and promotion efforts, channel construction is also an important catalyst for the product were introduced.
LED lighting company channels can be divided into: engineering (stealth) channels and circulation (distribution) channel, channel engineering clients are government, most companies tend to play the role of is “integrated service”, need to coordinate the relationship between many, as it goes. The disadvantage of this schema is scattered, money collecting period is long, etc. Circulation channels need to use distribution, agents, joined partners realize face terminal customer sales model, this model has the advantage of quick layout, implementation, product marketing network “blossoming”, quickly occupied the consumption field, at the same time can save the company’s marketing costs. Defect is the dealer’s profit ability and loyalty can’t control, if not enough allure of investment promotion policy, or no profit in the short term, after joining dealers to evacuate or fight back is also a common phenomenon. Self-built channels or to assist distributors in engineering and the circulation market, channel construction, is each enterprise focus of attention and focus.
Many enterprises are focusing on and attaches great importance to the construction investment channels, through our research, the enterprise is concentrated in the construction of channels meet problem in the following aspects:
1, experience lack: LED lighting is the emerging industry, its industry characteristics, can draw lessons from the experience, there is no feasible channel investment rules to follow.
2, low awareness: many consumers don’t have a real understanding of LED lamps and lanterns, the LED industry recognition is not high on the whole, this will directly lead to many dealers lack of confidence; Stores for LED products has not fully recognized and accepted, now open LED store, showroom display function is greater than the channel construction function. Take our 360 degree LED bulbs as an example, many customers do not know the Advantages of 360degree lighting LED Candle bulb, this causes that our 360 degree lighting LED bulbs are still not so popular in the global market.