The LED lighting industry is currently is in a state of investment, market, such as letty lighting marketing director also said: “the channel construction need good business model and financial support, enterprises will consider their own capital takes up, construction of channels is cool-headed attitude.” So, in the process of the layers of obstruct, LED enterprises should how to improve its channel construction?
Ahead market segment
Tang’s monk buddhist scriptures after many hardships, even facing the difficulties, LED lighting enterprise also can’t so and slow down the pace of construction of channels, from the trend of the future, LED commercial lighting market still is a biggest cake, enterprises must layout in advance, can’t miss the boat.
Aiming at the problem of enterprise investment promotion and channel construction, many industry professionals and marketing experts also gives many solutions:
1, market segments, to improve product added value, the present stage of LED lighting, not only in the general lighting market, lighting lighting, agriculture, sports and entertainment lighting, commercial lighting, medical lighting, companies cannot pursue ‘instead of’, and want to be in good and familiar fields do fine deep, beefing up ‘ ‘to attract viewers. In addition to expand their business areas in niche markets, further efforts to increase the added value of products, meet customer demand, create brand, to improve the reputation and competitiveness of the industry. For example, LED Candle lights can be divided to B22 LED Candle bulb and B15 LED Candle bulb; These 2 types have 2 different user markets.
2, from selling products to selling concept, we see the domestic enterprise or in the present products, in order to sell product and sell products, but international companies are selling ‘concept’, is a kind of experience and enjoy, such as philips in the exhibition hall, is intelligent, artistic overall solution. GE’s special assembly hall did not display products, but to show and share a lot of brilliant lighting project cases. To put it bluntly, the domestic enterprises in the sale of the “Chinese cabbage”. On the other hand, the international enterprise can more around the concept of beauty and design, and can provide a whole set of solutions, a single product price is not high, but the overall solution can enhance the value of the product.