Traditional lighting companies choose to LED lighting transformation, led b15 bulb and its brand influence and improve the network of channels is regarded as one of the biggest advantage. For example leishi lighting throughout the country have 36 operations center, more than 3000 monopoly stores; While opple channels into the villages and towns. However, channel upgrade is not easy. “The traditional lighting enterprise although there is a big advantage in the number of dealers, in the transformation, however, truly able to complete the upgrade is not much.” Delta, located in nanhai district, foshan city, lighting lighting co., LTD. (hereinafter referred to as delta lamps and lanterns) marketing director, said Feng Gang traditional channel distributor training and it is very difficult to transform.
“We work in the field of energy-saving lamps for many years, has accumulated a lot of dealers resources, also provide light source for many upstream enterprise form a complete set, and the arrival of the g45 led bulbs LED lighting is undoubtedly caused a huge impact on our” Shao Tianhui, said he had also want to maintain energy-saving lamps of the market, but can’t, can’t, in the development of the industry.
At present, the traditional lighting enterprise not only in terms of channel to maintain, to prevent loosening, the original product structure, assets become the focus of their defensive.
For many traditional lighting companies at this stage LED lighting is a “chicken ribs”. Because the e27 led candle bulb and LED lighting market chaos, serious product homogeneity, the vicious price competition is everywhere, most companies still losing money; In contrast, the traditional lighting products, but have a good time. “Most of the traditional is still at the stage of early into the LED lighting enterprises, few companies can profit effectively, which requires enterprises can stand the test.” State of guangdong electric appliance co., LTD. Marketing management center director, said Lou achievements terminal channels requires enterprises to invest a lot of time and money, and in the short term it is difficult to see the effect.