Besides domestic huge potential consumer market, in recent years overseas LED products consumption data also indicated that the development space of the LED lighting is very promising. According to industry research report, in 2015, the Japanese market penetration of LED lighting or will reach 73.8%, South Korea LED lighting production or will reach $7.8 billion, to 5.6 times that of 2012. By 2015, the global LED lighting market will reach $44.2 billion, the permeability is 38.6%.
In addition, since this year, LED policy is good, no matter for LED lighting products exports, or the popularization of the nationwide will be a strong push.
Do sales or brand
LED lighting now hot, add the entry barriers are low, many started to enter the capital, causing a large number of low-end in downstream capacity, with a price advantage to grab part of the civilian market. Many dealers are faced with the plight of “branding or do sales”. According to reporter understanding, some listed companies while vigorously open up sales channels, but the market share is still relatively low. Main reason or brands of LED product price competitiveness. For this problem, the secretary-general of the federation of shenzhen LED industry Li Hongcheng appear more confident: “in the short term, consumer to product price is quite sensitive, but with the improvement of our technical level, the price will be falling, eventually LED lighting properties depends on enterprise’s brand.”
Huang Shaosong au electric lighting co., LTD. Dongguan China general manager said, now some of the brands of LED products for brand impact is obvious, at present the brand benefit was not significant, sales terminal is mainly affected by the price factor. Acting brand products, on sales is not necessarily better than those who do not do brand distributor, but “brand of LED is indispensable cultivation stage, want to choose a long-term development way, the brand growth, the dealers may become bigger and stronger.” Huang Shaosong said.
In addition, the personage inside course of study tells a reporter, compared with the competition in low-end products, LED brands, including listed companies, sales channels, will be more intense. This from the listed companies have investment promotion conference held this year, in a variety of channels to promote products can see clue.
Specializes in LED application full health, the vendor is not much, many vendors have sales channels, therefore the establishment of the channel is a process from scratch. Stable and once LED lighting technology, sales channels will become crucial. Current vendors develop dealer, also is in, paving the way for future channel.