Gyu semiconductor lighting co., LTD. Technical director nurse xu min says, in the process of bidding price was “bloody”. And a shenzhen LED enterprise Marketing Department who told reporters: “the boss to get orders, in April, company suddenly decided to give up in the high-end products and low-end products.”
Mr Bright China gm Lv Weidong in an interview with reporters, said: “the light of the product in the United States, the European market has very strong competitiveness, but focus on domestic market price is better than a focus on technology and quality, therefore develops the difficulty is greater than the international market.” Although some companies said, LED price has dropped to no longer drop, but Lv Weidong think LED products price still has room to fall further.
Answer to the question of the price war Zhang Xiaofei said, this is the industry’s normal. But Lv Weidong said excessive price competition will lead to enterprise product quality declining, slowly losing market.
The next two to three years into battle
In fact, LED the trend of the industry reshuffle is evident in the past two years. Lv Weidong said, there are countless domestic LED industry manufacturers, but not a brand, truly industry reshuffle is inevitable. Run a lamps and lanterns city in jiangsu XiaoXiaoWen told reporters: “look from the channel, the so-called brand is to have, not quantity is not the brand.”
While most LED enterprises generally trapped in a channel is not complete, cannot be completely. Thus, channels for more and more fierce. Lv Weidong tells a reporter, in the LED industry, rarely the sole dealer of a brand, and therefore can cause discontent LED enterprise. Recently, leishi, ordered by distributor from a company called light LED products enterprises. And also has a strong channel SanXiong aurora Zhang Yutao chairman also hinted that its dealers agent LED products cannot have competitive relationship with the company’s products.
Industry experts believe that the channel of the war that LED companies have really started to compete in the market.