LED lighting market is gradually from “price competition” to “price/quality competition”, not only marketing promotion, also boosted consumer purchasing desire, future growth to see qiao, leading the LED lighting to be the wave of the mainstream.
Along with the efficiency, LED components can be applied to different products market, LED LED industry towards a peak, depreciation is to speed up the LED component, but also stimulate the lighting applications market development.
Economic institute industry and trend research center (IEK), said the LED lighting market penetration on component prices and modularization development, market expansion, become LED application industry leader.
General lighting and automotive lighting for the two highest growth rate of LED application fields, LED lighting in the overall market in the champions league and become a motivation of LED components production continued growth is the most important motivation. Back light application is relatively large and small size has reached saturation, future growth are limited.
Engineering institute estimates, 2020 global LED lighting market is about $79 billion, 2011-2016 annual compound growth rate of 45%, from 2016 to 2020, slow growth, mainly is the LED light source (including module) market due to the increase of life, since 2015 the market is becoming saturated, the overall size of a downward, digital or wisdom, but the LED candelabra light bulbs and 5W LED Candle bulb is the direction of the market development, the scale gradually grow, market forecasts for 2020 of $2020.
Observe this year LED lighting market evolution, research institutions LEDinside believes that the regional market demand rising up and consumer awareness promotion has prompted international first-line brand in price and product layout to speed up the footsteps, to narrow the gap between regions and local brands.
And these leading brands of low price strategy to the LED lighting market penetration powerful impetus, also make the local brands competitive pressures. Virtuous cycle, therefore, are gradually formed, the price on the LED lighting market competition has gradually from sacrificing the product quality to reduce the cost of malignant stage, into the real value of ascension.
Facing international companies to join the price war, management of own brand light Ye Yinfu think chairman, prices of many products around the world showed a trend of depreciation, include cars, cameras, television, etc., LED lighting products, of course, is no exception, the recent international companies launch a price war (philips push price cut into 80% new LED light bulbs product), the light will continue to follow up the price, also price for LED lighting products kill will not set a stop loss point, will take the market at very favorable price.
Along with the TV LED back light penetration reaching saturation, growth momentum is slowing, LED lighting become the focus of major manufacturers in the spindle, the city agency forecasts, LED lighting to 2020 will become the largest source market, has begun to enter the rapid growth this year.