“To what” from the “analects zi lu”, means to assess the situation, to choose, choose the important things to do, and not to do or not do something for the time being. Refers to the person’s energy is limited, only to give up some things don’t do, to make achievements on something else. For small and medium-sized enterprises, the behavior performance is targeted and do, highlight the advantages, features, rather than broad imitate others. According to the characteristics of the LED packaging industry, the most important thing is to clear product positioning and business ideas, focus on a bit, step-by-step.
Product positioning accuracy
Enterprises to make accurate market positioning, first must understand the status of the industry, the demand of the market changes in the future. As the product homogeneityphenomenon LED packaging industry is very serious, if continue to struggle against limited the homogeneity of the market, is bound to have a part of the small and medium-sized enterprises will be out. For LED encapsulation of small and medium-sized enterprises, in addition to imitate others things, also can make? A foothold in niche render as a wise decision.
Such concentration is not just for business, of course, to stay in one area is not the tail from wagging the dog, strengthening links with industry, pay attention to the dynamics of the market at any time, and can adjust their products according to the change of the market management category, only advancing with The Times, can it be the real product positioning precision.
Marketing is unique
When it comes to marketing, every enterprise has its own different strategies, in addition to product positioning, development of customer base is not the same, the importance of marketing and market penetration is not the same. Marketing is like alliances, sell yourself well and keep good lifelong partnership is the best ending, but in fact there are a variety of factors influence the relationship, therefore, marketing is also LED encapsulation, small and medium enterprises need to master science.