As the global low carbon environmental protection concept gradually thorough and the European and American countries such as the policy of energy conservation and emissions reduction push, demand for LED lighting products in the international market. LED lighting products with high cost performance advantage in our country there are good prospects for development in the international market. According to the related department to forecast analysis, LED lamps and lanterns of 2013, China’s exports will continue to maintain growth, nearly three years remain at around 30%.
At present, although the world economic recovery is slow, but overall, the export is still the Chinese LED enterprises to participate in global competition and occupy the market share is important one annulus. Face the great opportunity of development in overseas markets, the Chinese LED enterprises how to perform the sales from price to value selling mode shift, create new advantages in the global economic cooperation and competition?
Establish a complete product “quality chain”
Around the world, many countries are stepping up the legislation at present, encourage the use of energy-saving light source. At the same time, because the LED industry development not only for lighting and semiconductor industry strategic leading role, but also will cause a series of terminal consumer goods such as household appliances, cars, mobile phones of technological change, so governments around the world are more in the LED industry policy support. Strong demand for energy saving of the European market, has substantial start LED lighting applications.
Although international LED market application environment has been very mature, but this does not mean that our LED enterprises to smoothly pie. After entering the second half of 2012, the United States, Japan, Mexico and the European Union and other countries and regions have increased the import threshold of LED lamps and lanterns, for directional lights and LED lighting products to enter the proposed energy conservation and environmental protection, ecological design, energy efficiency label, testing, inspection, performance, security, size, weight, shape, etc, more and more strict requirements.