Boe technology, vice President, Ms. Cheung also said: “OLED demand will increase. But in large and medium size in the market, unless the price dropped to 1.3 ~ 1.6 times the price of LCD screens, will increase.”
High above the surface of OLED TV, at the end of August, Japanese companies SONY also alternative products surface liquid crystal TV, this behavior was interpreted as prolong the lifecycle of the liquid crystal TV, challenge Korean manufacturers surface of OLED products. SONY is the biggest advantage of price. SONY curved screen LED TV price forecast is only 30000 yuan, only about a third of LG related products.
OLED accelerates the development of industry
One, however, declined to be named technology r&d staff told Beijing business newspaper reporter, although the LCD and OLED and LCD are used as the surface, but in terms of physical properties, OLED panel made of very thin organic material coating and glass substrates, when a current through the organic material will shine, do not need backlight, LED performance is superior.
Autumn from sheng said, don’t evaluate competitors’ behavior. For now, south Korean companies accelerated the OLED market in February, LGDisplay said, adding the 8.5 generation of OLED TV panels in paju plant production line in South Korea, the capacity for 26000, is expected to be implemented in the first half of 2014. Before this samsung and LG have a 8.5 generation of OLED production line.
Liang Zhenpeng appliances analyst thinks, LG Display additional investments will accelerate the upstream to the OLED panel industry research and development and investment focus, to accelerate the popularization of OLED Display mode. But this also gives is to focus on the panel of the LCD production enterprise alarming, because OLED became popular LCD panel will be accelerated depreciation.