It can be seen that there is no cause for much criticism for numerous LED enterprises to focus on LED panel light. It is likely for LED panel light to become new top sales in home lighting.
Unsatisfied sales performance as it is expected
It was considered that LED panel is popular in the market, but the reporter found out that LED panel light was still unfamiliar to lots of corporations, some even would mistake it with other LED lights by market investigation and survey. Moreover, the number of enterprises mainly selling LED panel lights is quite small. It is just a kind of accessory even if the manufacturers produce them. LED panel light didn’t attract much attention in many enterprises. Some corporations being interviewed showed that the sales performance of LED panel light is at a stable level and the sales quota is basically balanced.
The reason is the disadvantages within LED panel light: Market permeability of LED panel light is low as a result of high price. Data shows permeability in industrial lighting application field is only 6% while the market permeability in the field of commercial lighting reached up to 15% and the number in home lighting is about 13% in 2012. Compared to LED ceiling light, ceiling mount light, LED panel light is more novel and gets lower market quota, therefore, LED enterprises at large dare not to try at once, such as DTL, the domestic renowned LED entire home lighting brand. In June this year, DTL launched LED panel light only selling in Guangdong Province this year and introduce it to the whole country next year. Compared to other markets, Guangdong has more prosperous economy and more mature market and higher acceptance of customers towards LED panel light.