Price is the key or weapons?
In order to occupy more market share, many LED lighting enterprise still entangled in a brutal price war, because raw material prices, product prices fell in 2011, resulting in a decline in the profit of the LED lighting enterprise, is not only domestic LED lighting company, part of the foreign brand of LED lighting, joined the price war, in order to occupy the market, LED manufacturers at big price war “enclosure movement”, take market share, followed by falling profits. Price war in the manufacturer’s profit decreased obviously, which makes the enterprise in future development is difficult to use profits for development. But not participate in price wars, LED manufacturers and may lose their position in the market, the future development.
Want profits or market, which has become the dilemma of LED manufacturers, it will be difficult to boost sales high pricing can bring high profit and low price can preempt the market is difficult to guarantee profits. For participate in price wars LED manufacturers, the profit and the market seems to be a couple can’t have it all.
But that is the case? Take market can only be realized through sacrifice profits? If there is no profits, just grab market for the survival and development of an enterprise and what’s the point? In fact, the price war has become a core technology, the characteristics of simple enterprises to compete in the market. At present, more and more enterprises realize the humble beginnings of price war, recognizing and positioning of the market have a more clear definition, to jump out the price war mire, both profit and market.
In order to alleviate their stress and according to the contract delivery of the goods at a lower price, many shoddy behavior, appeared on the lighting enterprise in product quality cannot guarantee, cause many consumers suffer.