The energy conservation awareness of Japanese is booming in recent years. Especially after the East Japan earthquake two years ago, the government even set a goal of “Low Carbon Society” (energy conservation and reduce carbon emission). LED lighting products become the representative for energy-saving products due to the rapid popularization. The investigation result recently showed, LED market scale in Japan reached 42.04 billion yen (about 25.55 billion yuan) in 2012, a year-on-year increase of 195%.
The major selling point of LED lighting is that it can save 40% more electricity than fluorescent light and the lifetime is as long as 40 thousand, which is over 10 years. In a country of high energy-saving awareness in Japan, the popularization of LED light is earlier than other countries. You can see many related commodities on the shelves in household appliances hyper markets.
In contrary, it is considered as the “first year of popularization for LED” as LED lighting market in China is just stepping into the stage of popularization. According to the forecast of market research companies, the need for LED lighting in China may increase to one trillion yen (about 60.8 billion yuan). While the Japanese manufacturers popularized LED lighting in Japan earlier also want to grasp this opportunity and take a share of Chinese market.
But the competition grows fiercely as the LED involving enterprises increased. Every company is working hard and spares no efforts to develop different products from others to avoid price war in the market. LED light is not simply a lighting tool but an indoor design with added values like sense of design or function (such as timing, color changing).
Koizumi Lighting, the Japanese LED lighting manufacture even brought out the first light imitation App “KOIZUMI Virtual Lighting Design”. Consumers can choose places (bedrooms, hallway, corridor etc.), space, and texture of wall or floor to make sure the specific lighting effect and finally choose which kind they like.
The LED lighting market is expected to be expanding unceasingly. Whether they can introduce the products other than the characteristics of energy-saving and long lifetime will become an important cindition for enterprises to take over the market share.