As the European Union is to implement the new standard, “will affect the relevant export enterprises, but they are mainly small and medium-sized enterprises, and in the long run, will be conducive to strength of large enterprise, industry concentration increase is also the trend of The Times.” The star light electric party loyalty, deputy general manager said.
Section of the casting, also thinks the current LED companies are plastic brand, channel, cost pressure, sufficient funds is to ensure that the LED companies can continue to put top priority in the competition. Concentration in the process of ascension, he notes, different enterprises face difficulties, “in fact, small companies are good, they were spending is relatively small, can maintain on order, and for medium-sized or sales in a tens of millions to billions of enterprise is concerned, their life will be more uncomfortable.”
Under the price war situation
At the same time in the explosive growth of LED industry, as well as with the adjustment of product prices. LED domestic enterprises are taking in the environment have the characteristics of each strategy.
The current rapid growth of LED industry has become a consensus, relevant professional organizations, expects the LED lighting products in the market penetration is low, only 3% in 2012, the LED lighting market penetration or will speed up, will be above 30% in 2015. Many business owners also said that in 2014-2015 market is expected to usher in explosive growth of 40% to 50%.
But the industry also faced with falling prices, including the international big companies such as philips, osram lighting products at lower prices are introduced. Based on LEDinside LED bulbs the retail price, according to the survey in July this year the world instead of 40 w LED bulbs retail price fell about 0.6%, instead of 60 w LED bulbs global average fell 3.3%. And domestic companies also said the relevant product price cut.