Nowadays, LED is no longer fangle for the folk and there are LED related products everywhere in our life, especially the LED displayer. Almost everywhere of the public places like malls, metro stations, railway stations, concerts, there will be one or several LED displayers playing various kinds of videos.
After years of rapid development, the LED displayers is entering an integration period but not speed up just like LED lighting industry. In the phase of integration, LED electronic displayers manufacturers of strong strength of technology and assets are expected to achieve fast development by the power of capital market and advantages of their own technology and channel. Some medium and small sized enterprises will be eradicated or merged and industry concentration ratio of the LED electronic displayer will be highly improved.
The decreasing amplitude of the price of LED displayer is about 15-20% in 2012. The main reason for price decreasing is that enterprises want to strengthen the competitiveness by cutting price. The continuous decline of the price promoted the increase of LED displayer sales while the boost of market scale making the enterprises raise market share by cutting prices. According to some analysis, the competition of domestic LED displayer industry is still at the level of products competition on the early stage at present. The key indexes of the competition embodies on the aspects of price, quality, time of delivery, after-sales service and so on while the price values most at the present level. Therefore, the powerful manufacturers hope to eliminate some medium and small sized factories by price war in LED displayer industry.
The outdoor electronic displayer advertisement market is the key market goal for LED displayer. The data shows in the third quarter of 2013, the advertisement market scale of outdoor electronic screen in China reached up to 2.476 billion yuan, counting to 17.8% LED displayer advertisement market share with a further growth of 17.3% compared to the last quarter. The reasons are, on one hand, the operator gradually improve the regional layout as the advertisement marketing declines and promoted the improvement of market scale in quarter three. On the other hand, the marketing value of the business district receivers stands out and the advertisement effect of LED displayer strengthening brand cognition on receivers have gained approval by more and more sponsors and clients.
According to the study of EnfoDesk, for the competition of LED outdoor electronic screen manufacturers, the mastery degree of three core capabilities of resource acquisition, technological innovation and creative planning are the key factor to measure its competence on building up competitive rampart.