As threatened by the newly established LED lighting enterprises, there is microblog news that NVC forcing out EVERLIGHT in May, and in Jul 23rd, OPPLE asked the distributors to stop cooperating with EVERLIGHT. Although the news is not confirmed yet, it is possibly a marketing method for EVERLIGHT. It shows that current LED lighting has seriously threatened the interest of these traditional lighting brands.
The surviving situation for each traditional lighting enterprise is different. NVC, OPPLE, Sanxiong Aurora, Sunshine, Daming and other uknown enterprises are developing well, but those unknown enterprises get decreasing market shares and sales volume as the market has been rapidly taken by LED lighting.
Mr. Yu Zaosheng, Chairman of Guanghua Lighting Decoration Company Ltd say that it is said that a few factories have stopped their production lines for electricity saving lamps, though they did well in the lamps market.
Grasp the opportunity of the last feast
Facing these competitive LED lighting enterprises, the distribution channels of traditional lighting enterprises have been threatened. As LED lighting owns different features in development from traditional lighting products, traditional lighting factories face the unprecedented challenges. It becomes very challenging if these traditional enterprises can keep their advantages in distribution and their market shares.