Weak brand quality is uneven
Reporter observed in zhongyuan lighting market, a lot of stores at the same time operating up to YiErShiGe brand. Long ‘general manager Mr What tells a reporter, the lighting industry brand awareness is poor, single product and the difficulty of matching, cannot satisfy the needs of consumers. Real brand shop is few and far between, lamps and lanterns is more difficult to establish the credibility of the brand. In the face of such situation, what said, through the establishment of specialization, branding, integrated shopping malls, lighting lamps and lanterns of market cultivation is one of the central plains major direction of the brand and enhance consumer brand awareness and task.
He warns customer, want to choose to have actual strength of manufacturer and brand as far as possible, to enjoy the lamp ACTS the role of light and enjoy.
With stores after different criteria
Although in the same stores, the stores are not the same service and after-sale policy. Companies have promised to buy more than 1500 yuan lighting can enjoy free shipping in the third ring road of zhengzhou, some businessmen is sending more than 3000 yuan. In terms of installation of lamps and lanterns, for small household lights, basic don’t provide installation, only the big droplight is responsible for the installation, consumers still need to pay another sum of installation.
Consumers have told reporters that they tend to choose the other money to decorate worker to install, or let electrician help installing.
In respect of the quality assurance, the majority of merchants to lamp warranty for one year.
Ceng Ping said, only the upstream manufacturers continue to technology innovation, to master the core technology, the downstream businesses constantly improve the marketing system and after-sales service system, to bring customers more high-quality service.
Most business pricing promotion chaos
Reporter observed, although have partial businessman has a plain code marks a price discount or unity, while in the traditional market and some in-store huafeng decorative lighting industry, the reporter sees no unified price tag, only a clerk oral offer to consumers, most of them will also add “price could work something out.”
In the face of unknown and promotional discounts chaos in the market price, consumers share Mr Liu told reporters he summed it up to buy lamp three elements: first, must understand the relevant national standards; Second, must not blind impulse, be sure to shop around. Three is a certain brand again.